Concept project created for Rothy’s during interview process for a design position. Original colors & graphics are shown on existing Rothy’s silhouettes.
The collision of the natural and industrialized world influence 2019 pattern design, showcasing “a desire to revert to a simpler life driving a look where natural meets man-made in quiet, technical mixes” (Stylus).
Environmentally conscious design is becoming a key driver in the fashion world. With Rothy’s fundamental focus on sustainability, it’s fitting to use coral reef, a symbol for the environment, as inspiration for a print/pattern story.
color & blocking
blocking concepts for four existing Rothy’s shoe styles