Rothy’s Reef Concept

Concept project created for Rothy’s during interview process for a design position. Original colors & graphics are shown on existing Rothy’s silhouettes.


inspiration

The collision of the natural and industrialized world influence 2019 pattern design, showcasing “a desire to revert to a simpler life driving a look where natural meets man-made in quiet, technical mixes” (Stylus).

The collision of the natural and industrialized world influence 2019 pattern design, showcasing “a desire to revert to a simpler life driving a look where natural meets man-made in quiet, technical mixes” (Stylus).


story

Environmentally conscious design is becoming a key driver in the fashion world. With Rothy’s fundamental focus on sustainability, it’s fitting to use coral reef, a symbol for the environment, as inspiration for a print/pattern story.

Environmentally conscious design is becoming a key driver in the fashion world. With Rothy’s fundamental focus on sustainability, it’s fitting to use coral reef, a symbol for the environment, as inspiration for a print/pattern story.


color & blocking

color palette

color palette

 
blocking concepts for four existing Rothy’s shoe styles

blocking concepts for four existing Rothy’s shoe styles


pattern design 1 : angelfish stripes

inspiration, pattern design

inspiration, pattern design

sample pattern

sample pattern

color/pattern blocks

color/pattern blocks

 
applications

applications


pattern design 2 : reef camo

inspiration, pattern design

inspiration, pattern design

sample pattern

sample pattern

color/pattern blocks

color/pattern blocks

 
applications

applications


pattern design 3 : bamboo coral

inspiration, pattern design

inspiration, pattern design

sample pattern

sample pattern

color/pattern blocks

color/pattern blocks

 
applications

applications


full range

Color_Range-04-04.png

on model

pattern 1 : angelfish stripes

pattern 1 : angelfish stripes

pattern 2 : reef camo

pattern 2 : reef camo

pattern 3 : bamboo coral

pattern 3 : bamboo coral