Shark EvoPower

Objective: Create a range of relevant colors for a new family of cordless hand vacuums entering the Japan market in Fall 2018.

Identify distinct trends to inspire CMF strategy and create a diverse range of colorways. Funnel options down through consumer validation to ensure that the five most effective colorways proceed to MP.

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timeline 

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trend research

Trends identified with help from Shark Japan Marketing team, Designit Tokyo Consultancy, and trend forecasters such as Stylus and Dezeen

Trends identified with help from Shark Japan Marketing team, Designit Tokyo Consultancy, and trend forecasters such as Stylus and Dezeen


color exploration

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consumer validation results

Colors for validation selected from pool of existing renderings by internal team. Validation took place in Japan with focus groups.

Colors for validation selected from pool of existing renderings by internal team. Validation took place in Japan with focus groups.


final line-up

From validation, we found that dark and metallic colors from the Subdued Sophistication trend resonated most with consumers, for both its premium feel and unassuming presence in the home.

From validation, we found that dark and metallic colors from the Subdued Sophistication trend resonated most with consumers, for both its premium feel and unassuming presence in the home.


in-store display

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